2011-2012 Catalog [ARCHIVED CATALOG]
Mass Communication
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Professors West (Chair), Hantz; Associate Professor Diefenbach; Assistant Professors Baldwin, S. Miller; Lecturers Gouge, Slatton
Because the mass media permeate American society, the ability to make critical evaluations of media content and technology has become an essential survival skill. In keeping with UNC Asheville’s liberal arts mission, students majoring in Mass Communication study the mass media and their social context, mastering introductory print and video skills.
The Mass Communication major prepares graduates for successful lifetime careers in film and video, journalism, and public relations. It also prepares students for graduate school, the law, corporate management, teaching and other fields that demand the ability to do a complex analysis and communicate the results.
The Mass Communication Department provides UNC Asheville with faculty experts on the mass media. These experts staff interdisciplinary courses and teach Integrative Liberal Studies courses in Mass Communication. They also serve the public by doing research on the mass media, communicating research results and lending their knowledge to community endeavors related to mass communication.
Declaration of Major
Declaring a major in Mass Communication requires students to successfully complete the application process outlined below.
- Students must satisfy the LANG 120 requirement, must successfully complete MCOM 104 , and be enrolled in or have completed at least one of the following: MCOM 201 , MCOM 301 , MCOM 302 , VMP 205 , VMP 303 .
- Students must receive a satisfactory evaluation on the appropriate entrance examination for their concentration. The entrance examinations are given once each semester, and are evaluated by a team of three Mass Communication faculty. Details about the examination are available from all departmental faculty advisors.
- Students not admitted to the program may reapply while enrolled in MCOM 301 or VMP 303 , or after consultation with the department chair. Students not admitted to the program may not enroll in certain MCOM and VMP upper level skills courses, as indicated in the course descriptions.
- Upon successful completion of the application process, the student will complete a Declaration of Major form that must be signed by the department chair.
Mass Communication Department Programs Mass Communication
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