2010-2011 Catalog [ARCHIVED CATALOG]
Mass Communication
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Professors Hantz (Chair), West; Associate Professor Diefenbach; Assistant Professors Baldwin, S. Miller; Lecturers Gouge, Slatton
Because the mass media permeate American society, the ability to make critical evaluations of media content and technology has become an essential survival skill. In keeping with UNC Asheville’s liberal arts mission, students majoring in Mass Communication study the mass media and their social context, mastering introductory print and video skills.
The Mass Communication major prepares graduates for successful lifetime careers in television and journalism. It also prepares students for graduate school, the law, corporate management, teaching and other fields that demand the ability to do a complex analysis and communicate the results.
The Mass Communication Department provides UNC Asheville with faculty experts on the mass media. These experts staff interdisciplinary courses and teach Integrative Liberal Studies courses in Mass Communication. They also serve the public by doing research on the mass media, communicating research results and lending their knowledge to community endeavors related to mass communication.
Declaration of Major
Declaring a major in Mass Communication requires students to successfully complete the application process outlined below.
- Students must satisfy the LANG 120 requirement and successfully complete either MCOM 201 or both VMP 207 and VMP 209 .
- Students must receive a satisfactory evaluation on the appropriate entrance examination for their concentration. The entrance examinations are given once each semester, and are evaluated by a team of three Mass Communication faculty. Details about the examination are available from all departmental faculty advisors.
- Students must submit an application letter detailing their interest in Mass Communication and specify the concentration they wish to enter. Students must also submit a bibliography, briefly annotated, of at least six books and/or films that the student will study independently between the time of admission to the program and enrollment in the senior capstone course for the chosen concentration. The student’s work with this bibliography will be evaluated as part of the senior demonstration of competence. A list of suggested works is available from departmental advisors.
- Students not admitted to the program may reapply after successfully completing MCOM 301 or VMP 303 , or after consultation with the department chair. Upon successful completion of the application process, the student will complete a Declaration of Major form that must be signed by the department chair.
Mass Communication Department Programs Mass Communication
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