May 07, 2024  
2014-2015 catalog 
    
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2014-2015 catalog [ARCHIVED CATALOG]

MCOM 492 - Mass Communication Theories

(4)
A survey of theories of human communication behavior related to the mass media. Characteristics of mass audience and media channels; application of the theories to create more effective communication, with study of the research methods by which social scientists examine the effectiveness of communicative strategies. Prerequisite: MCOM 104. Fall.