The Arts and Markets concentration provides students the knowledge and skills to connect their artistic abilities with business and entrepreneurial endeavors. Successful artists in the 21st century recognize their artistic product is also a commodity requiring marketing, management, and innovation. The Arts and Markets program provides students with education in the arts and the development of skills in accounting, management, legal and ethical practices, marketing, self-promotion, innovation, and entrepreneurship. The curriculum also provides exposure to evidence-based best practices in leadership and advocacy, informing students of issues in the arts and helping them visualize how they can grow and thrive as successful artists, arts entrepreneurs, managers, and leaders. Students equipped with the knowledge of various art careers, the tools to create their own success as an artist or arts manager and the ability to innovate, market, and monetize their creative ideas. The program offers opportunities for students to shadow and intern with professionals in arts organizations and creative business and/or working artists to gain valuable current knowledge in the field. The Arts and Markets program is dedicated to cultivating innovation, creativity, and the entrepreneurial spirit.
Note: Students completing the concentration in Arts and Markets who also want to minor in Art, Art History, Drama, English with a Creative Writing concentration, Mass Communication, Music or New Media must complete at least 6 hours of courses for the minor that are not used to complete the requirements for the AM concentration.
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