BUS 368 - Digital and Social Media Marketing (4)

Strategic utilization of social media for cultivating profitable relationships with diverse stakeholders within organizations. Through real-world practical applications, engaging lectures, interactive discussions, and illustrative case studies, students will gain comprehensive insights into a spectrum of digital marketing strategies and social media platforms. The primary focus is to equip students with the skills needed to harness these platforms effectively, enhancing the marketing endeavors of businesses. Typically odd years Spring.