BUS 458 - Marketing Strategy (4)

Focuses on the critical process of selecting and evaluating the most suitable marketing mix to align with an organization’s overarching objectives. It places a significant emphasis on the case method, which involves the in-depth examination of real-world scenarios and practical examples to illustrate the principles of crafting an effective marketing strategy. Students will gain a nuanced understanding of how to tailor marketing mix elements to meet the specific goals and challenges faced by organizations in today’s dynamic business landscape. Prerequisite: BUS 250. Typically even years Spring.