Jun 21, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED CATALOG]

MGMT 343 - Sport Marketing (2)


An introduction to the scope of sport marketing, including how business is involved in sport, and an overall evaluation of sport marketing as a profession. This course provides a detailed overview of the sports industry and its marketing and promotional practices. Students will study the four P’s of marketing (product, price, place and promotion) in the context of sport organizations. Prerequisite: MGMT 250. See department chair.