Dec 06, 2023  
2022-2023 Catalog 
2022-2023 Catalog [ARCHIVED CATALOG]

MGMT 357 - Promotion Management (4)

Examines the promotional process, focusing on how the five aspects of the promotional mix (advertising, publicity/public relations, personal selling, sales promotions, and social media) are interrelated. Students also examine the promotional effects on both consumers and businesses. Prerequisite: MGMT 250. Typically Spring.