Dec 06, 2023  
2022-2023 Catalog 
    
Catalog Navigation
  Catalog Home
  Admission
  Expenses and Payments
  Financial Aid
  Academic Calendar
  Academic Policies and Procedures
  Academic Programs
  Academic Departments, Programs, and Requirements for Majors and Minors
  Course Numbering and Prefixes
  Course Descriptions
  Student Affairs
  Athletics
  UNC Asheville—Our History and Accreditation
  Mission Statement
  UNC Asheville Board of Trustees
  Administration
  Faculty
  Distinguished Teaching Awards
  The University of North Carolina System
  University Rules and Regulations
  Student Code Of Community Standards and Citizenship
  Student Appeals, Complaints, Grievances and Academic Misconduct
  Appendices
  Current and Archived Catalogs (pdf format)
HELP
2022-2023 Catalog [ARCHIVED CATALOG]

MCOM 492 - Mass Communication Theories (4)

A survey of theories of human communication behavior related to the mass media. Characteristics of mass audience and media channels; application of the theories to create more effective communication, with study of the research methods by which social scientists examine the effectiveness of communicative strategies. Prerequisite: MCOM 104. Fall and Spring.