Dec 06, 2023  
2022-2023 Catalog 
2022-2023 Catalog [ARCHIVED CATALOG]

MCOM 492 - Mass Communication Theories (4)

A survey of theories of human communication behavior related to the mass media. Characteristics of mass audience and media channels; application of the theories to create more effective communication, with study of the research methods by which social scientists examine the effectiveness of communicative strategies. Prerequisite: MCOM 104. Fall and Spring.