Oct 04, 2023  
2021-2022 Catalog 
2021-2022 Catalog [ARCHIVED CATALOG]

MGMT 368 - Digital and Social Media Marketing (2)

Examines how social media can be used to build profitable relationships with various stakeholders of organizations. Through lectures, discussions and case studies, students will explore various social media platforms and learn how to utilize them for improving marketing efforts of businesses. Prerequisite: MGMT 250. Typically Spring.