Mass Communication: Concentration in Commercial Media

Mass Communication Major Requirements:

The Mass Communication major requires 40 hours in MCOM and VMP courses, distributed as follows:

I. Required core courses for the major—21 hours:

6 hours selected from:

II. Required courses outside major—none

III. Other departmental requirements:

Completion of the concentration requirements listed below.

IV. Competencies:

Competence in the major is demonstrated through successful completion of academic and professional projects and activities. Competence is required in at least one of these areas: (1) journalism, (2) film and visual media, or (3) commercial media. Specific requirements and procedures for documenting competence in the major should be obtained from the department chair, and will include successful completion of comprehensive examinations, preparation of a portfolio of completed work, and a co-curricular transcript. Computer competency is demonstrated through successful completion of MCOM 201 . Oral competency is demonstrated through successful completion of MCOM 421 , MCOM 497 , or VMP 493 , depending on chosen concentration.

Concentration in Commercial Media—19 hours:

MCOM 497 - Senior Seminar for Commercial Media (3)

4 hours from:

12 hours from:

MCOM 341 - Layout and Design (3)
MCOM 343 - Communication Strategies in Advertising (3)
MCOM 346 - Crisis Communications and Public Relations Campaigns (3)
MCOM 351 - Public Relations Writing and Production (3)
MCOM 353 - Advertising Writing and Production (3)
MCOM 451 - Professional Internship (3) (if not used as part of core requirements)
VMP 359 - Photojournalism (3)