The Arts Management and Entrepreneurship concentration provides students with the knowledge and skills to connect their artistic abilities with business, innovation, and entrepreneurial endeavors. Successful artists in the 21st century recognize their artistic product is also a commodity requiring marketing, management, and creative entrepreneurship. The AME program provides students with education in the arts and the development of skills in accounting, management, legal and ethical practices, marketing, self-promotion, and entrepreneurship. The curriculum also provides exposure to evidence-based best practices in leadership and advocacy, informing students of issues in the arts and helping them visualize how they can make a difference in their communities. Additionally, each student has the opportunity to gain vital practical experience working in arts internships with an on-campus department or program, or as part of an approved off-campus professional arts organization, creative business and/or working artist. Graduates are equipped with the knowledge of various arts careers, the tools to create their own business, and the ability to innovate, market and monetize their creative ideas. The AME program is dedicated to cultivating innovation, creativity, and the entrepreneurial spirit.
Note: Students completing the concentration in Arts Management and Entrepreneurship who also want to minor in Art, Art History, Drama, English with a Creative Writing concentration, Mass Communication, Music or New Media must complete at least 6 hours of courses for the minor that are not used to complete the requirements for the AME concentration.