Apr 25, 2024  
2012-2013 Catalog 
    
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2012-2013 Catalog [ARCHIVED CATALOG]

MGMT 401 - International Marketing

(3)
This course provides a theoretical and conceptual foundation for the study of international marketing. It introduces the controllable and uncontrollable variables that affect marketing in a globalized world, and examines the marketing mix necessary to achieve an effective international program. Prerequisite: MGMT 350. Fall.