Apr 25, 2024  
2012-2013 Catalog 
    
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2012-2013 Catalog [ARCHIVED CATALOG]

MCOM 343 - Communication Strategies in Advertising

(3)
This course introduces students to the principles and practices of advertising, with emphasis on theories of media propaganda and persuasion. Student projects explore the process of copy testing and research methods. The course also covers ethics issues faced by advertising professionals. Prerequisite: MCOM 104; or permission of instructor. Odd years Fall.