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Mar 28, 2024
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2018-2019 Catalog [ARCHIVED CATALOG]
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MGMT 357 - Promotion Management(4) Examines the promotional process, focusing on how the five aspects of the promotional mix (advertising, publicity/public relations, personal selling, sales promotions, and social media) are interrelated. Students also examine the promotional effects on both consumers and businesses. Prerequisite: MGMT 250. Typically Spring.
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