2018-2019 Catalog 
    
    Oct 17, 2018  
2018-2019 Catalog

MGMT 250 - Marketing Principles

(4)
Focuses on the elements of the marketing mix (product, price, promotion and place) and the marketing concept. Marketing terminology and selected marketing models and theories are presented. Application and integration of these theories and models are required. Prerequisite: MGMT 130. Fall and Spring.