May 12, 2024  
2017-2018 Catalog 
    
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2017-2018 Catalog [ARCHIVED CATALOG]

MGMT 250 - Marketing Principles

(4)
Focuses on the elements of the marketing mix (product, price, promotion and place) and the marketing concept. Marketing terminology and selected marketing models and theories are presented. Application and integration of these theories and models are required. Prerequisite: MGMT 130. Fall and Spring.